University Park sits in the heart of New Mexico State University's footprint. Employers include NMSU itself, the Pan American Center, and dozens of student-facing retailers along Locust Street and University Avenue. Restaurants, bookstores, print shops, fitness studios, and property management firms all depend on the academic calendar. We've placed funding for pizza joints restocking before move-in week, copy centers buying high-speed printers for thesis season, and landlords renovating units between lease cycles. If your business serves students, faculty, or staff, we've already brokered a deal in your category.